idéons
Established in Luzern Switzerland 2017 by the three founders, Jürgen Henkel (managing director), Peter Wirz (designer) and Carsten Jörgensen (designer), idéons is a think tank dedicated to design development, branding and research in new business, manufacturing and distribution concepts. Idéons investigates and develops new concepts in design and branding, in order to find new possibilities for the realisation of innovative design ideas and new business concepts focusing on high-end design products for humans in their homely activities and beyond.
As a design and business probe, idéons addresses and explores three spheres of research into human needs with a crossover of emerging technologies and crafts and with a focus on social and cultural trends. We aim to create new ideas and products that are intuitive and aesthetical enriching without losing sight of functionality and the environment in which these products are used.
idéons approach and emphasis into discovering unmet needs enables us to redefine areas of human interaction with new technologies, manufacturing, logistics and distribution methods that affects our daily life. idéons further tries to define a new design sensibility that allows us to create products that focus on human capabilities and to examine the boundaries between humans physical and mental activities…simply in search for better products!
Through projects that are self-initiated, such as our brand madetostay, or in collaboration with industries we have set out to merge innovate business strategies with innovative product concepts. The aim is to experiment with and develop new design and distribution modalities and we therefore conduct workshops as a platform for multidisciplinary collaborations to allow for cross-pollination of ideas among participants from many different disciplines outside the business and design field to yield a better understanding of a products emotional, functional and ecologic values and impact on our daily life.
People behind idéons
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Peter Wirz
Branding & Design
Peter Wirz is the owner and CEO of the design and branding company Vetica Group with offices in Luzern (Switzerland), Taipei (Taiwan), Hamburg and Hong Kong. Peter Wirz has a deep insight in brand strategy and product design and have been working with renowned brands around the world. As Jürgen Henkel, Peter Wirz has been involved in the design development of Serene House International product portfolio.
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Carsten Jörgensen
Concept & Inspiration
Carsten Jörgensen was from 1974-2001 the chief designer of the Danish house ware company Bodum and worked for many years together with Henkel and Wirz at Bodum. Since Carsten Jörgensen retired from Bodum in 2001 he has been working as a freelance design and brand consultant for renowned brands and has in the past years been the driving force behind numerous start-up brands in various business areas in Asia and Europe. In between others the smith&hsu Tea House in Taiwan, The Hermés owned luxury brand Shang Xia. Serene House Taiwan.
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Jürgen Henkel
Management & Business
Jürgen Henkel has a long experience in sales and commercial brand building from renowned international brands and is the owner of Carl Henkel GmbH. Jürgen has helped start-ups or more mature brands in the living and furniture industry to create sales and a better position in European markets. Such as Sowden, Serene House, Design House Stockholm, Normann Copenhagen, Arco Netherlands, Piure Germany and others. Before founding, Jürgen has worked 18 years with Bodum, Housewares; Karstadt, the German retailer and with De Sede, luxury furniture from Switzerland.